Privacy Policy
Effective Date: April 8, 2019
Last Updated: April 8, 2026
LegacyMarker ("we," "us," or "our") operates the website legacymarker.com and related services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our platform.
1. Information We Collect
Information You Provide
Account Information: When you register, we collect your name, email address, and password. If you register using Facebook, we receive your name and email from your Facebook profile.
Memorial Content: Information you add to memorials, including names, dates, biographical details, photos, videos, stories, family relationships, and locations.
Payment Information: When you make a purchase, payment is processed by Stripe. We do not store your full credit card number. Stripe provides us with a transaction ID, last four digits of your card, and billing address.
Partner Information: If you register as a funeral home partner, we collect your business name, address, phone number, contact information, and billing details.
Communications: When you contact us, submit support requests, or respond to surveys, we collect the content of those communications.
Information Collected Automatically
Usage Data: We collect information about how you interact with our platform, including pages visited, features used, memorial views, and timestamps.
Device Information: Browser type, operating system, device type, IP address, and referring URL.
Memorial View Analytics: When someone visits a public memorial page, we log the visit for analytics purposes, including IP address, user agent, and referrer. Views from the same IP within 30 minutes are counted as a single visit.
Cookies: We use essential cookies to maintain your session and authentication. We do not use advertising or third-party tracking cookies.
Information from Third Parties
AI Research: When you use our AI Research feature, we search publicly available sources including obituary databases, newspaper archives, and public records to discover information about the person memorialized. This information is presented to you for review before being added to any memorial.
Facebook Login: If you log in via Facebook, we receive your name and email address as authorized by your Facebook privacy settings.
2. How We Use Your Information
We use your information to:
Provide, maintain, and improve our services. Create and manage your account. Process payments and fulfill orders. Display memorial pages to the public as intended by memorial creators. Provide AI Research and AI Photo Enhancement features. Send transactional emails (order confirmations, transfer codes, account notifications). Send administrative notifications to our team. Respond to support requests. Generate aggregate analytics to improve our platform. Comply with legal obligations.
3. How We Share Your Information
Public Memorials: Memorial pages are publicly accessible by design. Any information added to a memorial — including names, dates, photos, stories, and biographical details — is visible to anyone who visits the memorial page or scans the QR code plaque. Memorial creators control what content appears on their memorial.
Service Providers: We share information with third-party services that help us operate our platform:
Stripe — payment processing. Amazon Web Services (AWS) — hosting, file storage (S3), email delivery (SES), and SMS notifications (SNS). YouTube — video hosting (videos uploaded through our platform). OpenRouter and OpenAI — AI-powered research and content features. Replicate — AI photo restoration and animation. Google — Places API for address/location services. Florist One — sympathy flower orders placed through memorial pages.
Partner Funeral Homes: If a memorial was created by a funeral home partner, that partner has access to the memorial data they created. When you claim a memorial via a transfer code, ownership transfers to you and the partner retains only basic order information.
Legal Requirements: We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of LegacyMarker, our users, or the public.
We do not sell your personal information to third parties. We do not display advertisements on our platform.
4. Data Storage and Security
Your data is stored on servers hosted by Amazon Web Services in the United States. Files (photos, documents) are stored in AWS S3 with encryption at rest. We use HTTPS encryption for all data in transit. Passwords are hashed using bcrypt and are never stored in plain text.
While we implement reasonable security measures to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
5. Your Rights and Choices
Access and Update: You can access and update your account information and memorial content at any time through your dashboard.
Delete Account: You can request account deletion by contacting us. This will remove your account and personal data. Note that public memorial content created by you may persist if other users have contributed to it.
Memorial Ownership: If you own a memorial, you can edit or delete its content. If you received a memorial via transfer code, you become the owner with full editing rights.
AI Research Opt-Out: AI Research results are always presented for your review. You choose what to accept or reject. No AI-discovered content is automatically published.
Email Communications: You can opt out of non-essential emails by using the unsubscribe link included in our emails or by updating your account settings.
6. Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. Memorials may be created for deceased individuals of any age, but the account holder creating the memorial must be at least 13 years old.
7. Data Retention
We retain your account information for as long as your account is active. Memorial content is retained indefinitely to fulfill our purpose of permanent digital memorials, unless the memorial owner requests deletion. Payment records are retained as required by tax and financial regulations. Analytics data is retained in aggregate form.
8. Third-Party Links
Our platform may contain links to third-party websites, including social media profiles linked from family member records and external flower delivery services. We are not responsible for the privacy practices of these third-party sites.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at: